Those That Do
When The Do Collective evolved into Those That Do, the team needed a brand identity that declared their sharpened focus.
Having freelanced with the studio for
over a year, I was approached to create
a visual identity that matched their bold positioning: a creative company built for action, momentum, and impact.
The Challenge
The shift wasn’t about a new logo for the sake of it. It was about creating a distinct, ownable identity that could stand out in a crowded agency landscape. The brand needed to move beyond polished statements and embody a personality that was bold, flexible, and fit for today’s fast-paced world.
The Approach
I built the new system by honouring the DNA of their previous brand—retaining geometric foundations and core colours—but evolving it into a more flexible and consistent design language.
To balance the sharpness of the system, I incorporated hand-drawn elements that brought warmth, imperfection, and a distinctly human touch.
In a world increasingly dominated by digital uniformity and AI-driven visuals, these crafted details made the brand feel personal, relatable, and distinctly their own.
The identity was designed to live across every touchpoint of the agency: merch, internal signage, client presentations, social templates, and a website (their first) to showcase their work. The result was a brand that not only looked modern and bold, but one the team could actively use and take pride in.
The Result
The feedback from both the team and their clients has been overwhelmingly positive. Those That Do launched with an identity that cuts through with clarity, personality, and conviction—and has quickly made a splash in the market. More than a rebrand, it became a declaration of intent: proof that the future really does belong to those that do.
